…you need to pre-emptively register the domain [yourcompanyname]sucks.com – since 1997. This is the case of none other than UPS.
Take a look at the upssucks.com WHOIS information:
United Parcel Service
340 MacArthur Blvd
Mahwah NJ
07430
US
Domain name: upssucks.com
Created on: 1997-12-31
Expires on: 2007-12-30
Maybe it is time to get creative – today I got mighty pissed off at them, because the driver who was supposed to deliver my Jawbone headset today, was “confused” by an address like this:
Street Name 16 my@emailaddress.com
Apparently, the fact that the contact email got wrongly appended to the street address caused major confusion in the brain cells of this driver, who should of course apply for Mensa right now. The rest of the address was just fine, the only thing ‘weird’ was the email address mixed in. Of course, they cannot turn him around, and I have to wait until tomorrow…