I haven’t blogged much the last few days, basically because I’ve been working 23 hour days, getting ready to launch Whisher (the 24th hour was spent going to get coffee). Some of you have noticed that we put a countdown clock at whisher.com, which shows the time left until we finally go live. I’ve refrained from talking too much about the project here, as in the past it has drawn some heat, apart the fact that we have been keeping it in stealth mode (or as much as possible!).
The official launch of Whisher is during DEMO 2007, the launch event for new startups, or companies that want to launch new products and services. The idea of DEMO is to give a level playing field to 60 companies to present their new products, regardless of how much money they have. Google would have exactly the same counter at the demonstrator pavillion as an angel-funded startup. No special signs or certain types of swag are allowed either. During the event, you are given a 6-minute slot on the presentation stage, where you will perform a live demonstration of your product. Again, canned demos, flash or PowerPoint slides are not allowed – it has to be live. This puts quite a bit of pressure on you, but also ensures that everything presented at DEMO is true, not a future maybe product.
So, if you come to DEMO, see you there, if not, I’ll keep you updated – also, the crew of Wireless Is Fun is doing a live coverage of the launch – thanks guys!